Marketing

Course Descriptions

Listed below are the marketing-specific courses offered at WWCC.  Remember that courses in communication, design and other business areas are also very important to the well-rounded marketing executive.

Course Syllabi
Each semester you will receive a detailed outline of expectations and what is covered in every course.  These become good tools for you as you move through each semester and they should be retained in case a transfer institution or employees wishes to see detailed content.

Course descriptions are listed below for classes offered at WWCC (please be aware that these change each semester.  The ones below are a general outline but may not be the total content for your next class).

MKT 1000
Sales
This is an introductory course in the field of professional selling. Students will study the different factors necessary for successful selling. Topics covered will include consumer buying incentives and motives, sales psychology, preparing oneself to sell, customer approach and sales techniques. Practical application of the sales skills will be done through sales demonstration. This course will be offered every other year.
Prerequisite: None

MKT 1100
Retailing
This introductory course in the area of retail store operation will survey the organization and functions of a retail business and the changes taking place in modern retailing. Topics covered include organization procedures, store location and layout, merchandising functions and policies, buying practices and polices, inventory control, pricing strategies and policies, law and regulations important in the field of retailing, franchising, and personnel functions. This course will be offered every other year.
Prerequisite: None

MKT 1300
Advertising
This course provides the student with general information concerning advertising and its role in business. Topics covered in this course will include the purposes of advertising, the different types of advertising and media, how advertisements are planned, prepared and delivered in the media, and how the effectiveness of advertising is measured and evaluated.
Prerequisite: None

MKT 1400
Customer Service
Providing world-class service is not simply a matter of smiling employees and saying “please” and “thank you.” It is an all-encompassing approach to making excellence a priority in everything the business does. This course will provide an overview of customer service topics and strategies. Students will get the opportunity to analyze and practice techniques.
Prerequisite: None

MKT 2100 (MKT 1200) (42-202)
Marketing
This course is an introduction to the marketing discipline. Emphasis is given to vocabulary, principles, and marketing strategies as each relates to products, pricing, distribution and promotion. Also included is a study of the practices and problems in national and international environments.
Prerequisites: None

"Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future."
Jef I. Richards